Blog #3

I really enjoyed watching this video and thought it fit in perfectly with this assignment. The video is about the day by day life of a sneaker fanatic using a blackberry phone. What I like about this is the different types of shots and how they fit so smoothly through the sequence of the video itself. There are alot of point of view shots like the ones of him on his cellphone or of him simply putting on his sneakers and tying his laces. There is a close up shot in the first three seconds of the video of his face while the sun shines through the lens. There is a wide shot of him walking down the street with his dog. Halfway through the video the cinematographer captures the shoots the same shot multiple times and the only difference is the different sneakers in each shot (probably my favorite part of the whole video itself. There are plenty of jump shots where it jumps from the sneaker store to him walking on the street to him recording a basketball game at the park. The individual behind the camera did a great job of selling the product (blackberry touch) he did not put all of his attention to the phone but rather found a way to make the product work around the hands and daily life of the actor. There are close ups of the phone and really show you its features but at the same time the video itself feels very real rather than just a boring commercial.


https://vimeo.com/21400787